Inditex(Zara) Case Study Example | Topics and Well Written Essays - 1500 words

Inditex(Zara) - Case Study Example The United States of America is acknowledged to be a graveyard for European retailers. Everyone who goes there is believed to have struggled with comparisons to Laura Ashley’s shutting down and Benetton’s declining. The US is believed to be a complex market as shopping malls are located in the middle of nowhere while the real fashionistas live around the East and West coasts. In addition, everyone nowadays is dressing in Wal-Mart, the Gap and T. J. Maxx. If one is to open a successful fashion retail stores in the US, they would have to open at least 300 and focus all their energy into it to make it work. Another problem causing the inability of Inditex (Zara) to break the US market is a matter of size. For starters, the store is European which means it makes European style clothes. The clothes just would not fit in the US fashion where most of the clothes are for small bodied people. Therefore, Inditex would have to ask themselves why make production more complex? More money would have to go into producing new clothes that fit the US market. Inditex is a pioneer in the fashion industry essentially imitating the latest fashion trends and speed the cheaper imitated versions into stores. Badia (2009) Every one of their brands follow the Zara brand: trendy, decent but inexpensive products sold to people in beautiful, high-end stores. Zara has similar prices to the Gap with coats going for $200, T-shirts at $30 and sweaters for $70. Inditex now makes 840 million clothes every year and has around 5,900 stores located in 85 different countries. Arnarsson (2009) stated those numbers keep changing as in recent years, the company has already been opening more than one store a day or about 500 every year. Recently, there are around 4400 stores located in Europe and about 2000 Spain only. The company’s roots go back in 1963 when the railway worker’s son, Ortega, started a company making robes and housecoats in La Coruna. Oshea (2012) reveals he opened his

New Media and Consumer Behaviour Essay Example | Topics and Well Written Essays - 2000 words - 2

New Media and Consumer Behaviour - Essay Example The different kinds of social media that can be used to market products include social networking sites such as Facebook, Twitter, badoo, MySpace, blogs, and others. In understanding the use of social media for marketing purposes, there are several terms that must be understood. Such terms include the term social media itself. Social media can be defined as the usage of mobile and web based technologies to communicate and maintain dialogue. Social media usually allows interactions to take place across multiple platforms. Social content on the other hand refers to material such as blogs and micro blogs that form part of the social networking experience (Zarrella 2009, p. 1). The increased use of social media has had a huge impact on the way that consumers relate with the marketers and how they relate with the different products. The impact of social media on the relationship has mostly been a positive one where a higher level of interaction has been achieved. There have however been s ome negative impacts on the dependence on social media on the relationship between customers and brands. It has for example been suggested that the use of social media has led to a decrease in brand loyalty among consumers. The positive benefits of the use of social media however outweigh the negative impacts and it is therefore important for the marketers to understand the power and the potential of the social media on their products (Tuten 2008, p. 10). The change or shift in consumer behavior has made it necessary for marketers to adopt the new strategies to market their products. Most consumers have adopted online shopping as opposed to physically visiting the stores. This means that there is a large group of potential clients that are easily reached through the use of the social media. There has also been an increase in the amount of online activity by the potential shoppers which has made it necessary for marketers to venture online to reach more customers. This has therefore made it easier for the marketers to reach the potential clients. The increase in the number of social networking sites that are available have also meant that more consumers can be found in the social networking sites. It has indeed been stated that the social networking sites are responsible for the revolution that has been see in the consumer behavior. The social networking sites provide the consumers and the marketers a means to interact without being limited by geographical or time boundaries. It also provides the marketer a means to interact with the consumer without being limited by their budget (Kabani & Brogan 2010, p. 8). The social media has also improved the relationship between the clients or consumers and the different companies in that is more usable than the traditional means of interaction between the consumers and the clients. The technology that is used in the social media simplifies the process of interaction and is generally more user friendly. This mean that peo ple can use, simplify and even reinvent communications and the messages that are being communicated. The accessibility of the social media or social networking sites also improve the relationship between the consumers and the product. most of the social networking sites such as facebook and twitter are accessible via many means including through the use of internet enabled mobile phones. This means that they are widely accessible thus interaction will be more efficient. For

Propaganda during World War 1 and World War 2 Research Paper

Propaganda during World War 1 and World War 2 - Research Paper Example In 1914 the War Propaganda Bureau were created in Great Britain. Bureau implemented propaganda among the soldiers and the population of the foreign countries.   In August 1915 the propaganda service was created in France. The activity was held by means of leaflets spreading. In 1917 the United States Committee on Public Information ruled by George Creel was created. The main task of the committee was to mobilize the public opinion inside of the country to support both the participation of America in War and the peacemaking efforts of Wilson due to the public opinion split straight after the war was declared. Creel’s committee started working not having any tested tools of mass media. Thus, it was necessary to improvise. As that time there was no developed radio and television for the fast spreading of information, the committee formed the mobile groups of volunteers. The main goal of such organizations was to make people think that the opponents wanted to destroy the country and they were not going to stop (Lasswell, 1972:40). The activity of the created organizations, which dealt with propaganda were successful and brought good results. For example, more people started entering such organizations as Red Cross. Less people tended to join those who propagated the end of the war and peace establishment (McQuail, 1969:5). Germany became the victim of the informational and psychological operations of the opponents. Under the informational pressure the revolution started in Germany and led to its failure.

Hell angels the Motorcycle riders Essay Example | Topics and Well Written Essays - 500 words

Hell angels the Motorcycle riders - Essay Example It was not long before other chapters throughout California were established and the group gained increasing prominence. During these early years the insignia and many membership elements were established (Winterhalder 2005). Today for an individual to become a member of the Hell’s Angels they must be a white male, have a driver’s license, an American made working motorcycle, and can never have applied to be a police officer or prison guard (Winterhalder 2005). Similar to the mafia there are a highly structured variety of stages an individual must progress through – including hang around, associate, and prospect stages – before becoming a fully-fledged member (Winterhalder 2005). Today there are over one hundred chapters of the Hell’s Angels. Surprisingly these chapters are not limited to the United States, but are spread out over 29 countries globally, with the first international chapter established in New Zealand in 1961 (Winterhalder 2005). While the members of Hell’s Angels contend they make great contributions to society, they have also been involved in a high number of criminal incidents. Perhaps the most seminal incident occurred at the 1969 Altamont Free Concert, a free Rolling Stones concert (Lavigne 2010). The Hell’s Angels were hired as security for the event, but during one incident greatly overstepped their bounds and killed one of the concertgoers. This incident is only the most publicized in a long-history of criminal incidents. In recent years the Hell’s Angels were involved in a shooting in Sparks, Nevada. Jeffrey Pettigrew, president of the San Jose chapter, was shot in the back two times by members of a rival gang (Lavigne 2010). In 2002 another incident occurred in Nevada. Referred to the River Run Riot the Hell’s Angels engaged in physical conflict on the casino floor (Lavigne 2010). This incident